Logan Paul's latest podcast guest is a man who left his Apple desk job to pursue a rather bizarre career, as 'The Gstaad Guy' has made his very own social media empire by pretending to be rich, bullying billionaires in the process.
You can gain a following for just about anything on social media these days, and it's often the weirder the better when it comes to standing out among the crowd.
That's especially true with the rise of short-form video content on platforms like Instagram and TikTok where you're able to inject your personality into your profile - often through the lens of comedy - without going to the effort of creating longer videos required for a site like YouTube.
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One creator that has done exactly this is 'The Gstaad Guy', who has created two characters named Constance and Colton who offer a parody of the ultra-rich.
Named after the Swiss town that has become known as a prime holiday destination for billionaires, Gstaad Guy started his social media dream while working as a white-collar employee at Apple, as reported by Forbes, but has since ditched the desk job after gaining over 1,000,000 followers on Instagram alone.
The character's origins began after mocking a friend who was vacationing in Gstaad, which quickly turned into Constance who is, as Gstaad Guy outlines, "a pompous British aristocrat from the Royal Borough of Kensington and Chelsea," who "splits his time between Gstaad in the winter, his boat in Monaco in the summer, and all over the place during the rest of the year."
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Speaking on Logan Paul's 'Impaulsive' podcast, Gstaad Guy outlines that the privacy of working for Apple is actually one of the things that pushed him into social media content creation.
"Apple's a very secretive company that doesn't really love people to be exposed to the camera unless they're part of the process, so the fictional world of Gstaad Guy and the privacy of Gstaad Guy really helped with that, where I could work by day and film videos by night."
While he had gained support and encouragement from those at Apple when he considered making the 'leap of faith' into full time creation, he ensured that the process of ditching 'stability' was not taken lightly.
"I think you should wait until you de-risk it a bit," he explains when going over his thought process when it came to switching careers, "I de-risked it over two to three years, and only once Gstaad Guy was paying me enough could I justify it."
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If anything it once again goes to show how lucrative social media can be once you break a certain threshold, as there's no doubt that it would have taken a lot to leave something as financially stable as a job at Apple.