Never one to shy away from a fight, X owner Elon Musk has addressed accusations that creators don't get paid enough on the social media site formerly known as Twitter.
In response to a post from X user DogeDesigner reading: "š paid over 80,000 creators through the ads revenue sharing program in less than a year.
"More and more content creators are joining the š family."
Musk replied: "Creator rewards will increase significantly this year."
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It all seems pretty innocuous, but there's some important background to know.
At the end of December, Musk and YouTuber MrBeast hit the headlines.
MrBeast - who has an eye-watering 229 million subscribers on YouTube - posted on X, telling people to go watch his latest video.
X user DogeDesigner replied: "Upload on this platform too," to which Musk himself responded with one simple word: "Yeah."
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This word sparked something in MrBeast - real name Jimmy Donaldson - who somewhat savagely replied: "My videos cost millions to make and even if they got a billion views on X it wouldnāt fund a fraction of it."
So Musk's post saying creator rewards will increase "significantly" this year could be interpreted as a response to MrBeast - who holds a lot of power as the most-subscribed individual on YouTube and one of the most influential creators online.
MrBeast did also post on X: "Iām down though to test stuff once monetization is really cranking!"
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So if things really are changing for creators on X, who knows - maybe we'll be seeing a lot more of MrBeast's epic videos on Musk's site sometime soon.
MrBeast has made a name for himself with the incredibly high production value of his videos, which range from wild challenges ('I spent 7 days in solitary confinement' and 'I spent 50 hours buried alive') as well as games giving away huge prizes (like 'Last to leave circle wins $500,000' and 'Extreme $1,000,000 hide and seek').