Often you'd correlate cost with desirability, but it turns out that the most expensive iPhone in the world might just also be the ugliest, even if it includes a key part of Apple's history.
You're able to buy a new iPhone in a wide range of colors - often including their iconic Project Red campaign which benefits the fight against AIDS - giving Apple fans plenty of options when it comes to getting their ideal look.
For those that want to be a bit more adventurous and extravagant though you're best going to a third-party option - and Caviar might just be the best option if you love a bit of flash.
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Unlike buying a simple case, Caviar create completely custom designs that are integrated into the device itself, letting people add designer touches and even golden Bitcoin engravings to the back of their smartphones.
These predictably cost thousands of dollars making them unobtainable for the vast majority of Apple fans - much like the company's failed luxury variants of the Apple Watch - but most would happy enough to skip over what's considered the ugliest iPhone ever released.
As reported by Creative Bloq, Caviar released an extremely limited edition variant of the iPhone 12 at release, celebrating the Apple 1 computer, which was the tech giant's bizarrely priced and first ever product.
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Instead of their usual metal-based luxury backs, Caviar decided to emulate the wooden shell of the Apple 1, complete with the hand-written original Apple logo, 'Hello World' screen, and bizarre 'Computer' design.
Limited to just nine products, the most important part of this particular release though is the fact that each device has a fragment of an original Apple 1 motherboard on the back.
Not only is this a vital piece of tech history, but it's also incredibly valuable too - with collectors paying upwards of $905,000 at auctions to buy their very own Apple 1 computers.
Despite the effort that Caviar have put into this design though, it's not exactly the most appealing of looks, especially considering you have to fork out at least $9,990 in order to own one yourself.
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"This would make a great April Fool's Day joke," remarks one comment underneath the reveal video, whereas another has added: "Imagine destroying a piece of history for an ugly custom iPhone."
There's currently no way to see how much you'd have to pay now to buy one of the nine Caviar Apple 1 iPhone 12s, and traditional value appreciation for rare collectable tech would indicate that it has likely soared in price due to it's extreme rarity.
However, it would also be equally unsurprising if sellers would struggle to shift the product at all, as its apparent ugliness might have turned people away. At the very least though the motherboard fragment should give it some value, even if it's functionally useless.