MrBeast has been on the receiving end of a collective clap back from the internet after attempting to promote his Beast Games game show, as many are left unimpressed by his 'attention seeking' marketing approaches.
Jimmy "MrBeast" Donaldson has always been known for his outlandish and oftentimes expensive videos on YouTube, but he's taken things a step further by hosting his very own game show 'Beast Games', which debuted on Amazon Prime in December.
Despite boasting a $5,000,000 cash prize for the winner and involving a purpose-built $14,000,000 town for the show, many haven't exactly been won over by its quality.
It launched with an abysmal Rotten Tomatoes score, has been labelled 'sadistic', and social media has seemingly collectively been left 'sick' at how the show supposedly displays the 'worst of human nature'.
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Things have unfortunately gone from bad to worse for MrBeast though as he's now under fire for what some are calling 'desperate' marketing tactics on X (formerly Twitter).
Underneath a post from the official Netflix account promoting Season 2 of Squid Game - which debuted around the same time as Beast Games as likely inspired the show - Donaldson replied: "So is... Um... Beast Games episode 3!"
This was likely to draw attention to his own show on the back of Netflix's record-breaking output, and it's certainly done the job - just not in the way that he might have hoped.
One reply that simply stated "no one cares" has garnered over 7.2 thousand likes, whereas another commenter hit back with: "Bro please shut up about ur crappy show it would be like me promoting my twitch in every one of your tweets."
Some have even pointed out the fault in Donaldson's direct interaction with the Netflix show, arguing: "Aren't you just basically now saying that your game is squid game? I don't think it actually is but lots and lots of people don't know you from YouTube and have never heard of you. Maybe stand on its own?"
Reddit users are also in agreement too, as one post on the r/youtube subreddit titled 'Twitter is cooking MrBeast so hard' has an abundance of comments deriding the most subscribed-to YouTuber.
"This reads as hardcore entitlement & attention seeking," declares the top comment, and another user argues that "it's bad enough piggybacking off of someone else's tweet for attention, it's another layer when it's someone who you have no business interacting with let alone trying to steal attention from."
While the game show format might not be quite as successful as YouTube for MrBeast, you can't help but wonder whether actions like these aren't helping in the long run.