Adult film website Pornhub reveals the difference in search habits across the United States.
We all loved a good wrap-up review at the end of the year to reflect on our most listened-to songs, thanks to Spotify wrapped or our most played video games.
Similarly, the adult film industry also has a wrap-up of the most-viewed categories for the year.
In the packed review, Pornhub divulged the most searched video games and characters of 2024 as well as the most searched for movies and characters.
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The review also shared insights into the most common categories by generation, showing a major difference between Gen Z and Boomer searches.
Not surprisingly, the US is once again the top country for traffic on Pornhub. With over 300 million people, the country accounts for a huge chunk of the site’s visitors.
Here's what they were searching for most this year.
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The term 'hentai' took the top spot in 2024, climbing two spaces to make it the 'most searched term in the US following the popularity of the Animated Arousal trend.'
Not far behind was 'latina' which also moved up two spots, pushing 'milf' down to third place.
Meanwhile, the search term 'lesbian' dropped five spots this year, dethroning the popular term for the first time since 2022.
When you zoom in on individual states, there seems to be a pattern. For example, some states seemed most interested in themselves as a category.
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Nevada commonly searched for 'vegas' whilst Arizona searched specifically for 'navajo'. The same happened in New York - home to the second largest number of Turkish residents in the US - where 'turkish' ruled the board. And New Jersey's most popular search was 'iranian,' reflecting its large Iranian population.
Elsewhere, according to the Pornhub report: "California is still interested in moms again this year, showing a particular interest in 'friends mom' (last year it was 'asian step mom')."
Whereas Wisconsin made a bold switch from 'swingers' in 2023 to 'pee' in 2024 and Oregon swapped its popularly searched 'nudist' searches last year for 'furry' in 2024.
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Over in Missouri, the term 'grandma' came out on top and Washington was all for 'milking.' And in New Hampshire, there was a surprising interest in 'enema' videos.
The report added: "Our statisticians also found searches related to the trends this year. Iowa’s interest in 'work trip' aligns with the Coworker Crushes trend."
Finally, the social media trends of demure and mindful made their way into the porn categories. Demure Desires and Pornhub Wives are linked with Maryland’s interest in 'girlfriend' and New Mexico’s interest in 'housewife.'
And, as per the review, in Minnesota, 'futa hentai' enforces the Animated Arousal trend.