The last decade has seen Jeff Bezos fully become a household name, thanks in no small part to him embracing the billionaire lifestyle.
Well, he turned 60 earlier this month, and if you can't use some of your absolutely endless Amazon money to throw a proper party, what's the point, eh?
Bezos obliged, although the bash seemed to be mostly organised by his fiancée Lauren Sánchez, and hosted at her Beverly Hills mansion (rather than one of his properties).
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There are plenty of details to get into about the party, but you're probably wondering about that one big rule that Bezos and Sánchez insisted upon mutually when they invited their guests.
While you might assume it would be something like a no phones policy or even some sort of non-disclosure agreement to sign, it's actually a lot more commonplace than that - they apparently didn't want guests to bring any gifts.
If you put yourself in the shoes of the recipient of an invitation to Jeff Bezos' 60th party, to be fair, it would be the challenge of a lifetime to think of something to that he doesn't either already have or couldn't easily get if he wanted to.
So, having a no gifts rule is a neat way around that for everyone involved, even if many of the actual attendees were similarly famous. The likes of Kendall Jenner, Kim Kardashian, Oprah Winfrey and (perhaps more bizarrely) Robbie Williams were all reportedly present and correct, alongside many others.
Neatly, the party also apparently had a pretty inventive theme of Sánchez's own creation - it was built around a recreation of the styling from Amazon's first-ever office, from significantly more modest days.
The enormous business was famously founded out of Bezos' garage, and Sánchez reportedly managed to root around and find an office chair from those first days, which took pride of place at the party.
It's funny to think that while the rest of us turn to Amazon in need of short-notice ideas for gifts when we've left things too late, the billionaire founder of that very company is turning away gifts of his own left, right and center.
He's now worth a reported $179.1 billion, the sort of money that basically can't ever run out, so we're just left to wonder what other entertainment and lavish service was on show at the party. For all that it's a cool theme, after all, we'd assume the whole place wasn't just office dividers and old PCs.